Pavel Tůma.

Digital leadership · Prague

Pavel
Tůma.

Digital leader. Builder of teams, platforms, and growth.

Explore profile
Black and white portrait of Pavel Tůma
20+Years digital
5Continents
10People led

01 / Profile

Strategy, creativity and technology — connected to make every touchpoint matter.

For more than two decades, I’ve led cross-market digital strategies and complex ecosystems for global brands — from CRM and segmentation to apps, websites and loyalty platforms.

I turn consumer insight into useful experiences and measurable growth, while building teams that can deliver ambitious work without losing clarity, craft or momentum.

02 / Experience

Built over time.

Leading the digital transformation of one of the Czech market’s largest creative agencies and a multidisciplinary team of ten.

  • Oversee McDonald’s digital ecosystem across the Czech Republic, Slovakia and Ukraine — from apps and websites to CRM, loyalty and digital sales.
  • Lead project managers, developers, a data analyst and social media managers, creating the conditions for strong work without unnecessary friction.
  • Drive practical AI adoption across the agency, improving creative output, efficiency and performance.

McDonald’s · Komerční banka · České dráhy · Rossmann · De’Longhi

Co-founded a boutique agency and ran delivery across accounts, connecting client ambition with creative execution.

  • Led project management and social media teams, removing blockers and protecting both quality and agency margins.
  • Coordinated global work across markets, keeping complex programmes clear, profitable and on schedule.

Bata · Wimbledon · Volvo · Lindt · mBank · Provident · Total

Delivered complex digital projects across five continents, working in English with international clients and teams.

  • Owned estimation, risk, resources, milestones and financial reconciliation from brief to final delivery.
  • Aligned analysis, UX, creative and development teams across multicultural, multi-market programmes.

USA · UK · Netherlands · Germany · Italy · UAE · India · Japan · Australia

Managed end-to-end delivery of digital platforms, balancing business goals, budgets, timelines and quality.

  • Translated client goals into functional, visually engaging products with UX, creative and engineering teams.

Volksbank · Hyundai · Makro · Dermacol

Led corporate and hospitality projects, including early digital tools that moved complex services online.

  • Managed several generations of Hypoteční banka’s website, mortgage calculators and a pioneering online mortgage tool.

Hypoteční banka · Czech Post · Active24

Began in analytics and moved into project leadership at a British performance marketing agency.

  • Built the data, process and client communication foundations that continue to shape my leadership approach.

Performance marketing · PPC · Analytics

03 / Selected clients

McDonald’s
Wimbledon
České dráhy
Bata
Pepco
Komerční banka
Teva
ExxonMobil
Total
Danone
Tarapaca
Lindt
Hypoteční banka
mBank
Provident
Volksbank
Active24
Česká pošta
Dermacol
Volvo
Hyundai
Makro
Vitana
Kraft Foods